Adidas Shoes

adidas shoes

Adidas Shoes  is a German multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike.

It is the holding company for the Adidas Group, which consists of the Reebok sportswear company, 8.33% of the German football club Bayern München, and Runtastic, an Austrian fitness technology company.

Adidas Shoes Company profile

The company was started by Adolf Dassler in his mother’s house; he was joined by his elder brother Rudolf in 1924 under the name Dassler Brothers Shoe Factory.

Dassler assisted in the development of spiked running shoes (spikes) for multiple athletic events. To enhance the quality of spiked athletic footwear, he transitioned from a previous model of heavy metal spikes to utilizing canvas and rubber.

Dassler persuaded U.S. sprinter Jesse Owens to use his handmade spikes at the 1936 Summer Olympics. In 1949, following a breakdown in the relationship between the brothers, Adolf created Adidas, and Rudolf established Puma, which became Adidas’ business rival.

Adidas shoes logo design

Adidas’ logo is three stripes, which is used on the company’s clothing and shoe designs as a marketing aid. The branding, which Adidas bought in 1952 from Finnish sports company Karhu Sports for the equivalent of 1600 euros and two bottles of whiskey, became so successful that Dassler described Adidas as “The three stripes company”.

Product safety is an imperative! As a company we have to manage the risk of selling defective products that may result in injury to consumers and/or impair image. To mitigate this risk, we have company-wide product safety policies in place that ensure we consistently apply physical, chemical product safety and conformity standards across all brands of the company. To ensure product quality and consumer-safe products, all materials and product samples have to pass a rigid compliance process and are tested in accordance with standardized material and product testing specifications and procedures. 

Quality of products

adidas shoes

Dedicated teams monitor the quality of products on all levels of the supply chain through rigorous testing prior to production, close cooperation with suppliers throughout the manufacturing process, random testing after retail delivery, open communication about defective products and quick settlement of product liability claims when necessary.

Besides ensuring safe and environmentally sound products within core product ranges, we constantly monitor and educate branded product areas that may have special risk profiles. These areas range from promotional items with bioactive textiles (ones that can interact with living organisms) to personal protective equipment, electronic devices and children’s and babies’ clothing.

We constantly track legal developments in the area of product safety and, where necessary, update policies and manuals, as we have done in the area of children’s clothing.

Adidas shoes company owned by Germany

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