Nescafe Coffee – To take your coffee experiences to the next level, Nescafe, brings forth its rich and aromatic coffee. The unmistakable full-flavour of Nescafe Classic is what makes our signature coffee so loved all over the world. Savour the wonderfully rich and refreshing aroma of this medium-dark roast.
In 1929, Nestlé was challenged to help preserve the surplus coffee beans in Brazil that resulted from the Wall Street Crash. And Nestlé accepted the challenge.
Nescafe Coffee Company owned by Switzerland
Nescafe coffee specialist, Max Morgenthaler, was on a mission to create a delicious cup of coffee simply by adding water. Max and his team worked hard to find a new way to make instant coffee that would retain the coffee’s natural flavor. In 1938, they found the answer, and NESCAFÉ was born. Named by using the first three letters in Nestlé and suffixing it with ‘café’, NESCAFÉ became the new name in coffee.
When we first launched NESCAFÉ in Switzerland on 1 April 1938, it was predicted to be a huge success. But then WWII started in 1939. During the war, NESCAFÉ was a staple in the food rations of the US forces, and they loved it. Quick, easy and delicious coffee.
After the war, NESCAFÉ was exported to France, UK and the US, and the American troops became our brand ambassadors, spreading their love of NESCAFÉ.
During the rest of the 1940s, the popularity of NESCAFÉ grew.
Today, NESCAFÉ is enjoyed in over 180 countries and has become the world’s favourite coffee.
Nescafé is a brand of coffee made by Nestlé. It comes in many different forms. The name is a portmanteau of the words “Nestlé” and “café”. Nestlé first introduced its flagship coffee brand in Switzerland on 1 April 1938.