Ghadi Detergent powder is manufactured by RSPL Limited (RSPL), a Gurugram based is more than 8000 crore diversified conglomerate in India. The detergent brand was founded by Muralidhar Gyanchandani (Chairman RSPL Group) and Bimal Kumar Gyanchandani (Vice Chairman) in 1988. When Ghari was launched, market was already dominated by big brands like Surf and Nirma.
Over the years since the launch of Ghari detergent powder, till date there have been the introduction of plethora of brands from biggies like HUL and P&G and many local players. It came to limelight in late 2012 when it surpassed HUL’s wheel detergent and grabbed top spot in terms of market share.
It took almost 25 years for Ghari to be the market leader in detergent market. In November 2012, Ghari had a 17.4% share compared with Wheel’s 16.9%. And followed by Tide and henko Namaste India, Red Chief, Furo Sports, Expert dish wash, Venus Creme Bar, Glori Bathing Soaps/toilet soaps are also RSPL subsidiary. RSPL has also forayed in the renewable energy as well as real estate business.
Ghadi detergent product
Latest product launches are Glori bathing soap and Ghadi Machine Wash detergent powder that fulfills its promise of Continuous improvement and Thorough Planning and Execution. RSPL Group has shifted to Gurugram under its expansion plan. RSPL manufactures its products through 34 units across India.
A green field project for Soda Ash which is a raw material for detergent has been established at Kuranga, Gujarat by RSPL Group. Through the backward integration RSPL Group is looking to improve its market share in detergent industry and to retain its position as the Market leader.
Manoj Gyanchandani (Managing Director RSPL Group) spearheads entities like Namaste India Pvt Ltd and Leayan Global Pvt Ltd;
Currently the Indian market for Ghadi detergent is managed by Rahul Gyanchandani (Joint Managing Director of RSPL Group), International Markets and Hygiene care division (Brands like Proease, Xpert), are taken care of by Rohit Gyanchandani (Director RSPL Group)